“at sixty miles an hour all you can hear is the ticking of the 
clock.” That would be a very poor ad, indeed, for a TV 
generation that has to be with  everything and has to dig  things 
in order to get at them. So avid is the TV viewer for rich tactile 
effects that he could be counted on to revert to skis. The 
wheel, so far as he is concerned, lacks the requisite 
abrasiveness.

     Clothes in this first TV decade repeat the same story as 
vehicles. The revolution was heralded by bobby-soxers who 
dumped the whole cargo of visual effects for a set of tactile 
ones so extreme as to create a dead level of flat-footed 
deadpanism. Part of the cool dimension of TV is the cool, 
deadpan mug that came in with the teenager. Adolescence, in 
the age of hot media, of radio and movie, and of the ancient 
book, had been a time of fresh, eager, and expressive